Loading...
Thumbnail Image
Publication

Consumer Knowledge of and Satisfaction with the Microwave Oven

Thomas, Dixie Shaw
Abstract
This study is concerned with microwave oven owners' knowledge of the operation of a microwave oven, their attitudes toward it, how they actually use the appliance, their satisfaction with it, and the impact of the microwave oven on their purchase of convenience food and disposable products. Rural microwave oven owners in Alfalfa, Major, and Woodward counties in Oklahoma are interviewed. One of the major tasks undertaken in this study is the development of an instrument to assess owners' knowledge and use of the microwave oven.
Date
1978-05-01
Collections