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Effects of Objectified Portrayals of Women: Comparing Video Games, Magazines, and Film

Stermer, Steven Paul
Video games are becoming a popular form of entertainment for women, yet the majority of these games contain sexist content. Previous research has examined how other forms of sexist media (e.g., magazines) influence women's responses, but to date, few studies have examined if video games also produce these effects. The purpose of this study was to examine the effects of sexist video games on women's self-perceptions and compare them with the effects of sexist films and magazines. Results indicated no differences between groups on all dependent measures. Possible reasons and implications for the lack of differences are discussed.