Thumbnail Image

Readership Survey of OSU Magazine the Oklahoma State University Alumni Magazine

Fleming, Paul V.
This two-part research study was conducted to discover what value readers placed on the content typically found in issues of OS Magazine and how readers valued its design. Additionally, this research sought to explore readers' preferences regarding issues of electronic publication and what suggestions could be made for the magazine's improvement. Survey data was collected through a self-administered mail questionnaire sent to a random sample of Alumni Association members. Data was compared to findings from an earlier readership survey. A focus group examined readers' attitudes for the magazine's physical appearance. The proceedings were transcribed and analyzed for common themes and differences. Based on this research, it is hoped that an improved publication may be produced that better suits the needs of the university and its alumni, while helping university administrators better erve their audiences.