Loading...
Thumbnail Image
Publication

Factor Analysis and Comparison of Attitudes Toward Earth Shelter and Passive Solar Houses

Hazen, Stanley Keith
Abstract
The purpose of this study was to promote further development of earth shelter and passive solar houses by learning about attitudes of potential customers. The primary objective was to identify dimensions underlying attitudes toward the houses--dimensions which can be interpreted as important product attributes in consumers' evaluation of the houses. Other objectives concerned the measurement of attitudes among homeowners in one community. Those objectives were: assess overall favorability toward the houses, identify perceived advantages and disadvantages, and find segments with the most favorable attitudes.
Date
1982-12-01
Collections