Watson, Tamra Lynn2014-04-152014-04-152010-12-01http://hdl.handle.net/20.500.14446/8410This study revealed the personal characteristics of agricultural communications freshmen at selected institutions. The average agricultural communications freshman was female, between ages 17 to 18, attending a university within her state of residence. She is from a rural area, and decided to major in agricultural communications because of self-interest or encouragement from her FFA or college adviser. Most of her agricultural and communications experience was obtained in high school, on a family production farm, or by engaging in social media. This study also revealed agricultural communications freshmen at selected institutions desired to enroll in an equal amount of agricultural and communications courses. According to agricultural communications freshmen's expectations the material taught in these courses to be broad and diverse. The results of this study also revealed students have a stronger extrinsic value for agricultural communications skills than an instrinic value. Writing and describing the agricultural community to the public were the highest ranked skills by agricultural communications freshmen at selected institutions.application/pdfCopyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material.textagricultural communicationsagricultural educationcurriculumexpectancy-valuestudent expectationstudent interest