Rhea, J. W.Norman, Mark Roger2015-10-192015-10-191975-12-01http://hdl.handle.net/20.500.14446/20103The primary objective of this study was to investigate the image of the media in Alva, Oklahoma as seen by the retail advertisers and the general population. This study explored the attitudes these various groups held toward the media and a number of different media concepts. This exploratory study was concerned with the image of radio station KALV and the Alva Review Courier newspaper. Using the semantic differential, the author sought to locate image problems that might exist and formulate possible solutions to such problems. This study of the attitudes toward or image of the Alva media was attempted with the intent that it would be useful in helping the media better serve the community.application/pdfCopyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material.text