McGaugh, MiriamHuntley, AdrienneMcGaugh, Miriam2025-04-112025-04-112025-04-22Huntley, A., McGaugh, M. (2025, April 22). Exploring the characteristics of highly rated books. Poster session presented at the Oklahoma State University Undergraduate Research Symposium, Stillwater, OK.https://hdl.handle.net/20.500.14446/345871Understanding the characteristics that contribute to five-star reviews is essential for authors and publishers aiming to optimize book development and marketing strategies. Despite the significance of this topic, limited data driven research exists on how book attributes influence reader ratings. This study addresses the research question: What characteristics lead to higher average book ratings? The goal is to identify key factors that drive higher ratings and provide actionable insights for positioning books to enhance reader satisfaction. The analysis methods utilized include exploratory data analysis, principal components analysis, and decision tree modeling. First, exploratory data analysis helps to identify relationships between characteristics of books and their ratings. Then, principal components analysis (PCA) is used to group genres as variable inputs for the model. Lastly, decision tree modeling assesses the predictive power and significance of book characteristics. Findings suggest that price, number of reviews, and specific genres are associated with higher ratings. This research provides valuable insights into reader preferences, enabling authors and publishers to tailor their book development strategies and marketing approaches. These findings can improve reader satisfaction, increase book popularity, and guide authors and publishers in refining their overall strategies for success in a competitive market.application/pdfIn the Oklahoma State University Library's institutional repository this paper is made available through the open access principles and the terms of agreement/consent between the author(s) and the publisher. The permission policy on the use, reproduction or distribution of the article falls under fair use for educational, scholarship, and research purposes. Contact Digital Resources and Discovery Services at lib-dls@okstate.edu or 405-744-9161 for further information.Posterdecision treepredictive modelingdata analyticspublishing industrybook development