Mowen, John C.Schaefer, Allen David2015-09-172015-09-171992-05http://hdl.handle.net/20.500.14446/18406application/pdfCopyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material.Analysis of endorser-product match-up and endorser likability on brand attitudesDissertation