The Daly was a project that my professor and I came up with for my honors thesis. I wanted to create something golf related; maybe brand a golf tournament or create a golf company. My professor wanted me to take a different angle on the branding because he thought it might push me to design a different way. After much collaboration, we decided I would brand a golf tournament around rock and roll! The Daly is a made up golf tournament that has rock and roll concerts every night, is loud and obnoxious, and really everything golf is not. That was the challenge my teacher wanted me to tackle: taking two opposing things and making them work together.