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Perceptions of Agricultural Communications Freshmen Regarding Currriculum Expectations and Career Aspirations

Watson, Tamra Lynn
This study revealed the personal characteristics of agricultural communications freshmen at selected institutions. The average agricultural communications freshman was female, between ages 17 to 18, attending a university within her state of residence. She is from a rural area, and decided to major in agricultural communications because of self-interest or encouragement from her FFA or college adviser. Most of her agricultural and communications experience was obtained in high school, on a family production farm, or by engaging in social media. This study also revealed agricultural communications freshmen at selected institutions desired to enroll in an equal amount of agricultural and communications courses. According to agricultural communications freshmen's expectations the material taught in these courses to be broad and diverse. The results of this study also revealed students have a stronger extrinsic value for agricultural communications skills than an instrinic value. Writing and describing the agricultural community to the public were the highest ranked skills by agricultural communications freshmen at selected institutions.