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Characteristics of Online Editors at City and Regional Magazines

Jenkins, Joy
Continually updated websites have become necessary additions to traditionally print publications, such as newspapers and magazines. In recent years, a particular subset of magazines, city and regional magazines, has followed this trend, creating online editions with much of the same content as found in their print editions. Many of these magazines have also hired web-focused editors to oversee their online editions. This study profiles online editors at city and regional magazines that are members of the City and Regional Magazine Association. A survey of these online editors reveals that they share many similarities. Their online editions have many of the same types of content, including articles repurposed from the print edition, blogs and directories and databases, and these online editors have many of the same job duties, including managing social media, copy editing articles and writing blogs. They are also satisfied in their jobs and see themselves as having similar roles and responsibilities in their workplaces, such as increasing traffic to their online editions. These online editors are similar in the pressures they face as well, with small staff sizes, limited resources and pressure to accommodate advertisers. Overall, these online editors aim to create online editions that are well-designed and functional and present exclusive, dynamic content that will attract readers.