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Implicit goal fusion: The predictive power of implicit motivational measures

Hatvany, Thomas Charles
Goal fusion refers to the perceived overlap between an individual's goal and their self-concept. This is traditionally measured with a single item explicit measure. The recent development of an implicit measure of goal fusion creates a number of questions about the predictive nature of implicit and explicit measures of intrinsic motivation. The current study examined if an implicit measure of intrinsic motivation for the goal of "being healthy" had greater predictive power for automatic goal-directed behaviors compared to an explicit measure and if an extrinsic measure had better predictive power for controlled goal-directed behaviors. The hypotheses of the current study were not confirmed but demonstrated that each measure captures unique variance on measures of automatic and controlled behavior.