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Consumer knowledge and behavior toward green restaurants

Johnson, Kaitlyn
Sustainability in restaurants has become an issue. Owners and managers wasn't to know what consumers value. This paper addresses this by studying the knowledge, attitude, and behavior of consumers in regards to environmental issues. The sample was made up of college student from one academic department in a southern mid-western state.31 surveys were submitted back to the researcher. A Pearson r Correlation was used to determine correlation between items in the survey to see what consumers care about. The results demonstrated a strong correlation across multiple categories. The findings also suggest areas for future research.