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Cowgirls call the shots: A social media campaign highlighting OSU's women's sports

Bwolf, Leah

"Cowgirls Call the Shots" is a social media campaign involving a series of mixed-media animation videos highlighting every Cowgirl sport in their most recent "big moment." The goal was to help OSU Athletics promote Cowgirl sports equally and highlight them as a whole during Women's History Month. The animation process included printing out and physically manipulating frames of video clips through cutting and pasting or drawing elements on top. After releasing during the last week of March, the series has garnered over 120k impressions across Instagram, X, and Facebook.