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Analysis of body language in political communication

Young, Seth

Barring party identification, is the verbal message delivered by a political candidate our primary consideration when determining vote choice? Is it possible that the communicative techniques we evaluate in a conversational situation are parallel to our political evaluations? Given the significance of political positions, voters will place heightened consideration upon the verbal and non-verbal communication of a political candidate in an effort to better determine their capability to hold office, or evaluate the efficacy and/or morality of their proposed policies. The question being answered by this work is as follows; how do the non-verbal communicative techniques of a political candidate alter the vote choice of the electorate?