This study is a qualitative analysis which utilizes semiotics in order to determine how social classes are portrayed and presented by advertisers in both Great Britain and the United States. In most semiological analyses, which concentrate on signs and their meanings, cultural distinctions are of great importance, as the meaning of signs and symbols vary depending on which culture they are tied to. Despite the fact that Great Britain and the United States are both Western cultures, they are imagined to have varying degrees of class-consciousness. With this in mind, the basic assumption of this thesis is that despite the fact that Great Britain is considered class-conscious while America is not, the advertisements in both of these cultures will portray the working and middle classes in similar ways.