This research investigates capsaicin feed additive in beef finishing rations to assess its preliminary biological and economic outcomes. A trial was conducted at Buffalo Feeders, LLC located at Buffalo, OK with capsaicin tested through the product VeloHT. Data on 310 heifers were collected at intake, two reimplant dates, and harvest. At intake, initial weight, hide color, presence of Bos indicus influence, and pregnancy status were recorded for each individual heifer. Heifers were assigned to treatment or control in a randomized block experimental design. Weights were collected at two reimplant dates (day 81 and day 152). Data were used in regression models for average daily gain, intake, total gain, and carcass merit. Using regression results, individual heifer profit was calculated based on carcass value, feed cost, veterinary cost, yardage cost, purchase cost, discount for Bos indicus influence, discount for hide color, and operating interest. Returns from the control and treatment heifers were each summed for an overall profit for the control group and treatment group to evaluate the profitability of capsaicin. When expected profit was adjusted for carcass traits, no significant difference in expected profit was found.